Concepts

  • SVT – Hela Sveriges musiktelevision

    ”In the troubled times that prevail, we aim to be a unifying force – embraced by everyone in Sweden—through remembrance, emotional connection, and forward vision.” These words sparked the birth of the concept “Hela Sveriges musiktelevision”, which was then brought to life by 26 of Sweden’s biggest artists – singing a line each from ABBA’s classic piece, Thank you for the music.

  • APOLLO – Charter på riktigt

    When all competitors claimed they didn’t do charter, or were so much more than just charter, we saw an opening. We decided to redefine the modern charter trip, distancing ourselves from the perception of mass-produced holiday trips. On the contrary, Apollo’s aim is luxury getaways. Holidays where everything flows seamlessly. Where premium moments are plentiful. And with the concept – Charter på riktigt (A real charter holiday) – we opted to whisper, since everyone else were loud as hell.

  • SVT – Mer innehåll, mer play

    To showcase the extensive content catalogue of SVT (Swedish Public Service), we gathered over 30 of the channel’s brightest stars and renowned TV personalities. As they united in a vibrant ferris wheel, their voices echoed the essence of each genre, from drama to documentaries, sports to news. With the message ”More content, more play”, this enduring concept, born in 2019, still continues to resonate with the audience.

  • 3 – Telefonjack, nej tack

    At the time, the challenger brand 3 was the sole operator in Sweden offering a 100 percent mobile package. Embracing mobility became the cornerstone of our ‘No More Landlines’ concept, aimed at liberating the people from outdated devices. Through over 25 entertaining episodes, we presented Swedes with an alternative to the unfashionable competitors in general, and the former monopolist Telia in particular. The campaign resulted in 300,000 new clients in less than a year.

  • Seed – Be anyone

    SEED stands for: Search for Extraordinary Experiences Division – a division within EA that explores and produces stuff that’s beyond imagination. After creating the concept Be Anyone, together with director Adam Marko Nord, I wrote this little script. An all-out, over-the-top story, flawlessly produced by Edisen Sthlm.

  • Fritidsresor – Dagarna du minns

    “Life is not the days that pass, it’s the days you remember” turned out to be one of the greatest slogans in the history of the Scandinavian package travel advertising, and the concept ran for almost 10 years. This was the first TVC in a major launch, called “The days you remember”.