Copywriting
Since I graduated from Berghs School of Communication in 2004, I’ve created hard-hitting campaigns with measurable results for clients within: FMCG, Telecom, Travel, Fashion, Sports, Cars, Gaming, Beverages, Consumer Electronics, Bank and Media. Here are some copywriting examples.
Vår tid är nu
Vår tid är nu (Our time is now) is by far the biggest production ever made in the history of Swedish Public Service. Some 1,7 million Swedes watched the SVT series, and a second season was broadcasted during 2018. I created the concept ”A passionate family chronicle” that rendered in a colorful campaign visual. Everything was shot and crafted by world renowned photographer duo Carl-Henrik.
TRUE CRIME
In the fall of 2023, I got the incredible opportunity to participate in the development and creation of the True Crime exhibition, at Spritmuseum. If you haven’t seen it yet, I highly recommend a visit. Here’s a brief description: We will guide you through dark quaysides and narrow alleys, leading to dubious medical clinics, sleazy restaurants, and illicit nightclubs. Along the way, you’ll encounter audacious smugglers, cunning dealers, ingenious distillers, corrupt physicians, and shady party promoters. Welcome to the prohibition-era!
BRAVE WINE
The exhibition, Brave Wine, invited visitors to the world of Ukrainian winemaking, gaining insight into the unique terroir, grape varieties, and traditional winemaking techniques of Ukraine. Amidst Russia’s full-scale invasion war, the exhibition shed light on the challenges faced by Ukrainian winemakers, from navigating political unrest to preserving centuries-old vineyards. Guests had the opportunity to explore the rich cultural heritage intertwined with Ukrainian wine production and to learn about the resilience and determination of winemakers striving to preserve their craft and heritage for future generations.
